Copywriter

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: to enrich lives by bridging the world, and our identity and service mindset stems from our iconic brand's Nordic heritage. Our values - Commitment to care, Working Together, Simplicity and Courage - guide us in everything we do.

Join the Finnair Content teams, which are at the heart of planning and executing the iconic Finnair brand actions globally. The content teams design content and create a world-class customer experience to secure brand consistency in matters big and small. 

We are now looking for a 
 
COPYWRITER 
 
to join our Digital Content Team, which is part of the Customer Engagement unit. As our fourth digital Copywriter, your task is to make the most out of the interaction with our customers through your copywriting in our digital touchpoints, like newsletters and websites. Your core area of responsibility will be planning and writing copy texts for newsletters, marketing and sales projects and other marketing automation purposes. 

In this position, you'll work seamlessly with Content Specialists, Content Designers, Marketing Automation Developers and Marketing, Communication and Product Management teams. The Copywriter reports to the Content Production Lead, who oversees the creation and publication of digital content. 
 

Main responsibilities: 

• Planning, writing, producing and publishing user-friendly, translation-friendly, engaging, tactical and informative content for Finnair's digital touchpoints, such as website, newsletters and marketing automation, in English and Finnish 

• Translating copy texts from English to Finnish 

• Implementing our brand's tone of voice across the copy texts in your area of responsibility 

• Using content management systems like Salesforce Marketing Cloud and CoreMedia to plan, produce and publish the content 

• Coordinating the translation workflow together with the translation agency 

• Following the customer insights to plan and execute content strategies, development and testing 

• Utilizing AI, writing assistant and terminology management as part of your writing process 

• Collaborating with multiple teams that include writers' community, content teams, marketing and sales, brand, developers and analysts 

• Using analytics tools, O365 working tools and project management tools like Jira 

Our expectations: 

• Experience, at least 3 years, in copywriting in digital channels 

• Experience in working with content management systems 

• Excellent writing and verbal skills in Finnish and English 

• Interest in adaptingthe iconic Finnair brand to the global markets with millions of monthly encounters 

• Knowledge of marketing automation 

• Knowledge of search engine optimisation (SEO) and using web analytics tools 

• Studies inarelevant field, forexample, marketing, communications, linguistics or journalism; Bachelor's or Master's Degree  

• strong self-leadership and prioritisation skills 

• ability to adapt to a fast-paced, dynamic environment and changes 

Seen as an advantage: 

• Experience in copywriting in Swedish 

• Experience in working with digital services, digital marketing or e-commerce 

• Experience in using CoreMedia 

• Experience in using Salesforce Marketing Cloud 

• Experience in using AI in copywriting 

Working at Finnair: 

We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop.  

We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, gyms around the Finnair campus and activities organized by our hobby clubs. 

If you want to work in a driven, passionate and highly skilled community of content professionals in an international environment, please apply with a cover letter and CV no later than Sunday, 17 November. 

Please note that the hiring process includes a pre-employment security clearance. 

Should you have any questions, please contact Anna Suntio (Head of Content) by phone +358 40747 3250, preferably during the specified hours provided below: 

• Tuesday 5 November, between 10-11 

• Friday 8 November, between 15-16 

Please note that we do not process applications submitted via email. 

Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success.  According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.