Head of Marketing - Inbound Saas b2b

AILiveSim is a Helsinki-based company that offers a state-of-the-art simulation platform bringing together AI, robotics, and video game technology. We are active in several industries such as automotive, mining, maritime, robotics, and defense. With controlled simulations, AILiveSim accelerates the development cycle and provides a scalable solution for testing, training, and validating autonomous machines and Artificial Intelligence algorithms.
We are currently seeking an Innovative Head of Marketing to drive and elevate our marketing efforts. This key role will boost brand visibility and craft impactful strategies that resonate with our target audiences in the AI and simulation space. You will define AILiveSims core value propositions, create compelling content for key stakeholders, and collaborate with cross-functional teams, including sales and leadership, to align our marketing efforts with broader business objectives. This role also involves spearheading multi-channel campaigns and enhancing thought leadership in the AI and simulation sectors.

Responsibilites:
- Develop and lead the overall marketing strategy, including positioning, messaging, and go-to-market plans.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
- Create and execute demand generation campaigns aimed at driving customer acquisition, engagement, and retention.
- Design and implement tactics to promote our brand and drive qualified traffic to our channels.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
- Manage the marketing budget, allocating resources effectively to maximise ROI.
- Plan and implement compelling marketing material and presentations in collaboration with the team.
- Create, run and optimize multi-channel marketing campaigns, tracking and reporting their effectiveness.
- Ensure consistent branding across different platforms.
- Manage AILiveSim's social media profiles and advertising efforts.

Requirements:
- Proven experience & successful track record of driving successful marketing strategies within a technology or Saas environment.
- In-depth understanding of SaaS business models, target markets, and customer personas.
- Strategic thinker with the ability to translate vision into actionable marketing plans.
- Strong user acquisition skills and grasp of SEO principles.
- Up-to-date with the latest trends and best practices in SaaS marketing.
- Excellent written and verbal communication skills in English.
- Proactive and able to thrive in a fast-paced, collaborative environment.

Additional Assets:
- Proficiency in digital marketing, demand generation, and marketing automation platforms.
- Technical understanding of Artificial Intelligence and/or simulation

Join us and dive into cutting-edge projects at the forefront of technology. As a close-knit team, we are dedicated to your personal growth, offering continuous learning opportunities and a supportive environment. Enjoy fun team lunches that foster collaboration, a subscription to gift cards for your personal treats, and access to our fully equipped office gym. We are a remote first company, but we also offer a hybrid working model to provide flexibility in work arrangements.

Jätä hakemus: https://tyomarkkinatori.fi/henkiloasiakkaat/avoimet-tyopaikat/6000e4e0-e...
Yhteystiedot: To apply, please send an email with the job title and cover letter to [email protected].
Työpaikan osoite:
Työ alkaa: Työskentely alkaa mahdollisimman pian
Työaika: Kokoaikatyö
Työn kesto: Toistaiseksi voimassa oleva
Hakuaika päättyy: 28.11.2024 21:59
Ilmoitus jätetty: 11.11.2024 09:34
Työmarkkinatorin ilmoitusnumero: 6000e4e0-e009-4cf8-bf67-ac9421833c3b

Lähde: Työmarkkinatorin asiakastietojärjestelmä

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