Your main purpose as a Trade Marketing Specialist is to increase customer demand for HANSA/Oras products at our trading partner’s stores (online and brick&mortar). Through close cooperation with external and internal stakeholders, you actively participate in boosting the sell-in and sell-out of our products in our partner’s sales and marketing channels.
Basic Information
- Location: Espoo or Rauma
- Remote working: Flexible hybrid model
- Traveling required: Some travel to trade partners and fair visits within Finland or team meetings within Europe
- Start date: Between March 3rd and March 19th 2025
- The role is a full time fixed-term contract as a maternity leave cover until August 2026
Responsibilities and Main Tasks
- Working closely with our global marketing and sales team, you will orchestrate targeted marketing initiatives including all online and offline customer touch points within our trade partners’ peripherals in the Finnish market.
- Working closely with our sales team to support sell-ins with campaign-related marketing initiatives including all online and offline B2B and B2C customer touch points.
- Executing trade marketing activities with wholesalers and chains (B2B and B2C) through close cooperation with their marketing teams, in order to maximize ROI and ROAS of our trade marketing spends.
- Planning and implementing local trade activities in trade media, in-store POS activations as well as 360 digital campaigns.
- Deployment of marketing campaigns in digital channels to lead traffic to the trade partner’s online shop and generate conversions into sales.
- Steering the performance and ROI of our local trade marketing (POS) solutions and materials.
- Planning and executing partner or in-house fairs agreed with trade customers.
Measurements
- Trade Promotion ROI and ROAS
Communication and Contacts
In this role, you will report to Maren Anna Preiser, Trade Marketing Manager, and be part of a team consisting of other Trade Marketing Specialists with different country responsibilities within Europe. Other important internal stakeholders include the overall marketing team, sales organization, purchasing team and product & category management. External stakeholders consist of trade partner’s sales and marketing teams, as well as external agencies.
Knowledge, Skills & Experience
- +2 years of experience in omnichannel retail/trade marketing or sales
- Master’s or bachelor’s degree in communications/marketing/business studies/comparable studies
- Depth of understanding of digital marketing channels (social, search/paid, CRM)
- Experienced in creating POS solutions and materials as a plus
- Super user in Microsoft Outlook, Word, Excel and PowerPoint
- Fluent language skills in Finnish and English
- Experience in working with cross functional teams
- Effective communicator (oral and in writing) and strong relationship-building skills
- Structured, ability to plan, manage and execute projects
- Highly motivated and driven, achieving positive impact and meeting deadlines
- Ability to build trust with trade partners as well as internal teams – strong empathy, clear expectations and fair-minded
- Multitasker & team player with a ‘can-do’ attitude.
What Oras Group Offers You
We offer you an independent, versatile, and challenging position where you will be in an important role within the marketing organization. You get to build new, be creative and bring your ideas to life. In our energetic and open work community employees are valued as individuals, and your professional development is supported via different channels. Success in the role also opens up great opportunities to grow in different career paths within the house.
Employee benefits:
- Diverse training possibilities
- Subsidized lunch
- Extensive occupational health care
- Health fund Oras
- Leisure benefits such as e-passi, summer house, year-round sauna by the sea- Free Choice phone benefit
Are you interested in this position?
Apply by February 9th, 2025, by submitting your CV and salary request via the provided link. Act quickly, as we will begin reviewing applications during the application period. For more information about the role, please contact Maren Anna Preiser, Trade Marketing Manager, via email [email protected].